Why I publish here first

I've been writing loose notes about AI, agents and automation on LinkedIn. It works: people comment, conversations start, sometimes work comes out of it. The problem is where all of that ends up afterwards.

A LinkedIn post has a 48-hour shelf life. After that it sinks into the feed, Google can't find it, no model cites it when someone asks about automation in LATAM, and if the platform changes its algorithm tomorrow or closes my account, nothing is left.

Content goes where the URL lives. Distribution goes where the people are.

So I flipped the order. The piece is published here, with its own address, its own social card and its place in the sitemap, in Spanish, English and Portuguese. Then I share it on LinkedIn with a short paragraph and the link. LinkedIn does what it does well — put the topic in front of people — and the site does what LinkedIn never does: accumulate.

Why three languages

Because my clients don't speak just one. An automation for a small company in Buenos Aires and one for a remote team in the United States are the same work with different vocabulary, and I don't want to pick which of the two I'm talking to.

Every piece has one URL per language. I share the right one depending on who I'm writing to, and Google serves the correct version to each region instead of treating the other two as duplicate content.

What goes here

Short pieces. Not 3,000-word articles with an introduction, a body and a conclusion.

• Something I tried that worked, or that didn't.
• A new tool and why it matters to me (or why it doesn't).
• Industry news read from here, not from San Francisco.
• Real numbers from projects, when I'm able to share them.

What doesn't

No "10 prompts that will change your life". No summarizing someone else's paper and signing it. Nothing written by a model and published unread.

If something I write makes you think about a process at your company, that's exactly the point. Write to me.